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After 14 years of Scuderia Toro Rosso, the Italian team decided in 2019 to rename themselves Scuderia AlphaTauri. This change reflects new ownership and a desire to promote the fashion label of the same name owned by parent company Red Bull, and is another example of the ever-shifting sands of F1 history. Teams come and go, names change, drivers chart their trajectories within and between them. And all of this makes up the rich history of the sport that all fans know and love.

With a new name, AlphaTauri are sporting a new and exciting aesthetic. They also welcomed new driver line-up Yuki Tsunoda and Nyck de Vries in the 2023 season, guaranteeing an exciting season. On our F1 AlphaTauri merch page you'll find a handpicked collection of items encapsulating this team, its racers, and their achievements over the coming years.

As an F1 collector, curating a selection of items that represent the trends and history of the sport is a motivating goal. By incorporating items for new iterations of familiar teams, you build a more comprehensive picture of this history. With that in mind, our AlphaTauri merch selection is a fine opportunity to expand your collection and take it to the next level.